March 22, 2021
Attention to climate change has grown enormously in recent years. An old generation has been shaken up and a new generation has emerged. One that is more and more in action mode to make 'impact'. I myself also made the transition from a corporate strategy consultant to an impact investor at StartGreen Capital. But what is impact investing and how do I distinguish myself from the 'normal' investors? With every investment I follow 5 simple rules to determine whether it is a 'normal' investment or an 'impact' investment. These rules ensure that I can continue to say that I am an 'impact investor'. And I would like to share them with you here.