Our mission

For StartGreen Capital, a sustainable economy is an economy that does not exhaust itself and in which everyone can participate to his / her full potential. We believe that the transition to this is being initiated by impact entrepreneurs.

StartGreen wants to be a catalyst for progress by financing major social themes such as the energy transition, diversity and circularity.

Our sustainability policy

StartGreen Capital's sustainability policy dated March 10, 2021 consists of three parts:

  1. The impact policy: welke impact StartGreen Capital wil maken en hoe ze dit wil bewerkstelligen, hoe impact wordt gemeten en gerapporteerd in het StartGreen Impact Report. Dit beleid is voornamelijk gericht op hoe StartGreen Capital de positive bijdrage van ondernemingen wil vergroten. Alle fondsen vanuit StartGreen beogen namelijk een meetbaar positief effect op milieu en maatschappij te realiseren (conform definitie ‘duurzame belegging’ van de SFDR).
  2. The ESG policy: hoe StartGreen Capital bij ondernemingen relevante ESG-risico’s en kansen identificeert en hoe dit is geïntegreerd in het gehele investeringstraject. Dit is voornamelijk gericht op hoe StartGreen Capital de eventuele unfavorable effecten van ondernemingen op de omgeving wil reduceren, op het in kaart brengen van duurzaamheidsrisico’s en analyse van de financiële impact hiervan.
  3. The internal sustainability policy: how StartGreen Capital also tries to deal with people and the environment as consciously as possible internally.

If you would like to know more about our sustainability policy, you can read more here:


StartGreen Capital is licensed as an investment company to provide investment services as referred to in Section 2:96 of the Financial Supervision Act (Wft) and in that capacity operates under the “MiFID II” regime. StartGreen Capital is also registered as a fund manager of investment institutions as referred to in Section 2: 66a of the Wft and in that capacity operates under the “AIFMD light” regime. We believe it is important to be transparent and open about what we do and how we do it. That is why we provide insight into our governance and the remuneration policy of StartGreen Capital.

The Netherlands Authority for the Financial Markets (AFM) continuously supervises (the behavior of) investment firms, DNB supervises prudential supervision.


The board of StartGreen Capital consists of five members. All members of the board have extensive experience in asset management, venture capital, project financing and investment management.

The board consists of the following persons:

Co-founder and Managing Partner of StartGreen Capital and Oneplanetcrowd

Coenraad de Vries

After graduating, I held various management positions in banking for nearly ten years. In 2006 I decided to turn my hobby of co-creating social entrepreneurship (something I have been doing in my spare time since college) into a real job, by co-creating StartGreen Capital and Oneplanetcrowd.
Growing StartGreen and Oneplanetcrowd further by creating financing options; that's what I love to do. With entrepreneurial teams that can excel within a larger structure (cells). Because autonomous teams can best serve a customer segment. The main challenge here is to create a balance between the entrepreneurial energy of a team and the required responsibility, risk awareness and the structural requirements of a financing company.

Business passion
My personal ambition is to accelerate a two-fold sustainable change in the financial sector. Twofold sustainability in the sense of 1) creating financing solutions for entrepreneurs that bring about positive changes for the environment and / or society; and 2) by using financing solutions that are essentially more transparent and have lower transaction costs than regular solutions.

Co-founder and Managing Partner of StartGreen Capital and Oneplanetcrowd

Laura Rooseboom

Before I started with StartGreen Capital together with Coenraad, I was director at DOEN Participaties, the venture fund of the DOEN Foundation of the Postcode Lottery. This made me one of the first investors in sustainable companies in the Netherlands and helped many of the first “green” companies with their growth. Before that, I worked as an account manager for private banking clients at NBC Vermogensbeheer (now Fair Capital Partners).
I have completed the study Business Administration at Erasmus University and a post-graduate training as a Chartered Financial Analyst at the VU University Amsterdam.

Business passion
What I'm going for is that one world is enough for us and not three or five (depending on the lifestyle that is being pursued). For this it is necessary that all people are deployed to their best potential and not stand aside, because their capacities are not recognized or recognized. Raw materials, materials and means of production will also have to be used much more efficiently.

Director of Participations

Karel Asselbergs

After studying Business Economics at Erasmus University in Rotterdam, I gained extensive transaction experience in M&A positions at Deloitte and ING Corporate Finance. I then worked for a number of years at KRC Capital, with which I made the transition to the investment world. Because my heart lies with sustainable impact, I started at StartGreen Capital in 2013 where I now fulfill the role of Director of Participations. I am a member of the board of the Energiefonds Overijssel where I am responsible for the participation part of the fund. My expertise lies in particular in venture capital investments and project financing for companies in the cleantech and sustainable energy sector.

Business passion:
My passion lies in making a substantial contribution to the energy transition by providing both sustainable energy projects and innovative cleantech companies with tailor-made investments. I literally get energy from building financially healthy companies together with entrepreneurs that can really change the world, because that is the challenge we face in this necessary transition. I like the transaction dynamics and the complex puzzles that often have to be solved when structuring deals; creativity and “out-of-the-box” thinking are crucial in this respect. Building on the expertise and network of StartGreen Capital, I always strive - with our team - to support entrepreneurs and actually help them further. Because entrepreneurs are the driving force behind innovation and the energy transition, in which we as a partner and investor want to accelerate. Because we are not there yet!

Director of Liabilities

Anouk Blüm

I have been working at StartGreen since 2018 and have previously worked for some time with my current colleagues to develop the Energiefonds Overijssel. Since December 2019 I have been director of the Energiefonds Overijssel and responsible for the loan portfolio. In Groningen I studied Economics after which I started at KMPG - Financial Services as a trainee. I then worked for about five years as investment manager Micro-Finance at Oxfam-Novib and Triple Jump. After that, I worked at ASN Bank for ten years in sustainable project financing, after which I made the switch to StartGreen.

Business passion
I would like to contribute to a fair and sustainable world and I have a passion for banking. In my current position, this is perfectly combined because with our focus you can enable projects that make the world more sustainable (and) fairer and will drive further development of it.


Jan Willem Grandia

After my study business economics, I completed the post-master Register Controller. I now have about 15 years of experience in the financial sector, always in a financial role, whereby risk and compliance have become an increasingly important part of my work.

Business passion
I would like to create impact together with our customers, by offering transparent financial products that contribute to an inclusive and sustainable society. In my role I try to create the right preconditions so that both our customers and ourselves can achieve our strategic goals.

Contact details

StartGreen Capital
Mauritskade 64
1092 AD Amsterdam
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+31 (0)20 568 20 60